Are your fans communicating with each other? We took a look at the volume of fan-to-fan interactions on brands’ Facebook Pages to assess the strength of their communities and see if they are truly social, or just communicating with the brands themselves.
We at Socialbakers were curious to see which industries have the strongest fan communities on Facebook. We measured the total number of fan-to-fan interactions to determine just how they were engaging with each other on brands’ Pages. Fashion, auto, and ecommerce industries have the strongest communities, respectively, in terms of total interactions. This holds true for total Likes and Comments as well. It’s no surprise that fans in these industries want to discuss the latest lines and models.
However, when we considered Shares from fan posts, the FMCG, non-profit, and travel industries take the lead. This is probably due to the summer holidays when travel is at its peak and fans want to share their experiences with each other. We will take a look at these communities again during the fall months to see whether FMCG, travel, and non-profit fans are still as enthusiastic during the change of the season.
Socialbakers.com is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 190 employees located in 11 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics company.